4 Crucial Ingredients Every Event Planner Needs To Know Before Hiring Live Music For Any Corporate Event
Written by Dan Gillogly. President of Glo Glee Music, Inc.
Guaranteed! You'll Look Good B'cuz We Sound Good! Involving live music into any corporate event is not as easy as it seems. Besides deciding on the band, there are 4 aspects you must consider in order to have a hope of having a successful event. They are, in the order of importance:
1) Venue
2) Agents
3) Technical Set Up
4) Band Character
In a moment I'll tell you the details of the crucial issues that can aggravate and potentially ruin an otherwise beautifully accomplished occasion. It will just take a few minutes, but as you read this page, more and more, you will start to feel better and better about hiring live music for your next corporate or social event. Most importantly is . . . . .
Venue Selection
As an event planner, your ability to keep numerous things in mind when hiring musicians. Selection of the perfect venue is the first ingredient you will need. This ability alone may distinguish you as a professionals in an industry filled with amateurs.
When choosing the venue, be certain the room size is in proportion with the number of guests who will be attending. I got into this business as a singing piano player. When I am performing I need to connect with the audience. If the room size is proportionate to the crowd size, I can do my job successfully. If the room is too big and there are not enough warm bodies in attendance, the audience will feel too intimidated to approach the band. When you keep the band close enough to your guests will feel comfortable enough to interact with the musicians and vice versa.
Have you noticed yet that keeping the venue small so the band can be close to your guests will increase your chances of having a successful event? Depending on the act, you can leave a little dance floor in front of the band. But all in all, keep the crowd near the band and allow the band to be an integral part of your event.
I have frequently worked with party planners who are clueless when it comes to what size stage is needed for a band.
"If you fail to plan ahead, then you are planning ahead to fail."
Here are the stage specs for various sized bands:
3 Piece - 8 feet by 16 feet
5 Piece - 16 feet by 24 feet
12 Piece - 16 feet by 32 feet
With the is newly acquired information, experienced event planners will always prefer to go with a room with a stage rather than just placing the band on the same level as attendees. Proper planning for stage requirements avoids major headaches the day of the show. Also, having the band on a stage allows them to be seen by everyone even by the people in back. When selecting the venue, you will also need to keep in mind the acoustics of the room. High ceilings and flat walls with lots of windows and no curtains to muffle the sound are not optimal environments for bands. Work with an experienced sound person to mix the band and equalize the room and eliminate feedback.
Agents
There are only a handful of very few good professional bands anymore. If you don't know a good booking agent, you will be hard pressed to find them. A good agent will be the one to help you thru the minefield of mediocre, amateurs with amps that have no volume control knobs. As an event planner you need to figure out your event theme and then contact a talent booking agency to see if there are bands that fit.
The most popular bands play a wide variety of styles. A good group of musicians knows songs from the '60s, '70s, '80s and '90s. Frank Sinatra has never gone out of style. So make sure the band plays what we call "Jazz Standards". Depending on your event and your geographical location, it is either "Country Music is King!" or "Classic Rock Rules!". Know your demographics before hiring a band.
As with any vendor, you get what you pay for. Let's talk about budget. I wonder, even as you continue to read this report, if you realize the amount of time a band puts in before receiving a paycheck to practicing their instruments, learning and memorizing repertoire and coordinating lights and choreography. Most bands require anywhere from $1,200 to $45,000 per gig. Experienced booking agents will be able to place the right band for the party. With any event, experience wins every time. Ask for references and testimonials.
Technical Set Up
Once your musicians are booked, you now need to cover logistics. Tech setup includes the movement and placement of equipment and sound checks. Bands usually bring their own equipment.
Amplifiers, instruments, a PA system for vocals, lighting towers all the way down to carpet for the drums need to be set up and placed and checked and moved and double checked again. Allow enough time for all of these details to be adequately addressed well before show time. Because it is not IF something goes wrong, it's WHEN something goes wrong. And it always does with a band. Give them enough time to fix it.
Sound check must take place no later than 3 hours before the performance start time. Load in should occur 1 or 2 hours before that. The sound check should take no more than an hour, and after that, let the band go back to their rooms, freshen up, take a nap, grab a meal. They should return NO LATER than 30 minutes before their performance.
Band Character
Musicians have traditionally had a reputation for being evil practitioners of any number of very colorful vices. It has been my experience, however, that we are no different than any other industry be it stock brokers, medical personnel or city workers.
Use these simple rules and you will notice you can keep any group of performers in line.
- Band members should not eat any food in buffet lines or inside the ballroom area. They should have a separate area or a "Greenroom" where they can eat, drink, warm up their vocal cords, stretch out and generally prepare for the gig.
- During a performance, bands should not consume alcohol or smoke. If they can't wait a few hours to partake of their favorite libation, fire them on the spot. You will avoid headaches and embarrassment down the road. In addition, you will get the reputation you will not tolerate any such behavior. Trust me. Word will get out you are a professional party planner.
Finally, remember: Treating musicians with dignity and respect translates into a happy band which brings you happy clients and guests who enjoy the entire event no matter what the occasion.
You are now armed with the 4 seriously critical ingredients for success that you did not have before. If you have learned this information through the school of hard knocks, you can feel assured that you are a true professional.
Now picture the night of the event. Following dinner (if it is served), lights should be dimmed, the band is introduced, they hit the first chords and the excitement ripples through the room. People move towards the dance floor and the smiles appear on everyone in the room. Why? Because you did your job and provided an exquisite ingredient that every corporate party needs: Live Music.
Dan Gillogly will Guarantee you Will Look Good B'cuz he Sounds Good! He is the author of nemerous articles that will help you make your next corporate party or social event a success available at
http://www.glogleemusic.com.
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Target Audience One of the Four Ps
Do you know who your target audience is? If you dont know, you are not maximizing your advertising and/or marketing efforts.
A marketing strategy blends the elements of the marketing mix, also known as the four Ps (product, price, placement, promotion). The promotion element involves communication, and one type of communication is advertising. The advertising strategy combines the elements of a creative mix. This mix includes the target audience, product concept, communications media, and the advertising message.
In order to create an effective advertising message, it is important to know who your target audience is. The target audience includes the end-user, the person who makes the purchase, and the one who influences the purchasing decision. For instance, McDonalds target audience is made up of children and their parents. The children influences their parents purchasing decision. Therefore, McDonalds advertising message is directed toward the children, as well as their parents.
The process of determining who your target audience is begins with segmenting the consumer market; finding the right niche. This process begins with identifying groups of people with certain shared characteristics within a broad market. The categories of characteristics are geographic, demographic, behavioristic, and psychographic. Then combine these groups into larger market segments according to their mutual interest in the products utility or benefit. From these segments, choose your target market. Your target audience includes your target market. The target market in the previous McDonalds example is the person(s) who makes the purchase. Target audience is larger than the target market.
Segmenting the business market is just as complex as segmenting the consumer market. Business markets are identified by using many of the same variables used to identify consumer markets. Additional variables used are business purchasing procedures, SIC Code, or by market concentration.
The product/service market consists of all types of consumers; however, groups of consumers have similar needs and wants. Begin with market research; identify your groups with shared characteristics; combine these groups into larger markets; and select your target audience which includes your target market. Before you create an effective advertising message, it is important to know who you are talking to. Do you know who your target audience is?
Rita J. Cartwright is a Virtual Assistant and owner of RJs Word Processing Services. She received a Bachelors of Science degree in Marketing from Arizona State University. More information about Rita and her company can be found at
http://www.rjswordprocessing.comRita J. Cartwright is a Virtual Assistant and owner of RJ's Word Processing Services, and she began her business in 2002. In 1998, she received a Bachelor's of Science degree in Marketing from Arizona State University with a minor in Spanish. More information about Rita and her company can be found at
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CSI (Season 3) DVD Review
Nominated for 20 Emmys and 6 Golden Globes, including Best TV Series - Drama, CSI (Crime Scene Investigation) quickly rose to become the number one show on television following its Fall 2000 premiere. The brainchild of creator Anthony Zuiker, the show follows the investigations not of traditional TV detectives working the streets, but forensic scientists who unravel complicated crime mysteries in their ultra-modern laboratory. Either the #1 or the #2 Nielsen rated show since the start of its second season, CSI has helped CBS to reemerge as the #1 network television station, spawning (similar to predecessor Law & Order) two series spin-offs CSI: Miami and CSI: New York. Each exciting hour-long episode begins with the theme song "Who Are You" by The Who, a song more than befitting of a show where criminals are aggressively tracked down, sometimes years after committing their crimes
CSI focuses on the Las Vegas Police Department's Crime Scene Investigation nightshift unit headed by Gil Grissom (William Petersen), a quirky outsider whose obsessive quest for the facts and dedication to his work dominates his life. The CSI team is composed of a number of individuals with differing backgrounds and personalities - single mother Catherine Willows (Marg Helgenberger) specializes in blood-splatter analysis, the highly competitive Nick Stokes (George Eads) specializes in hair and fiber analysis, recovering gambling addict Warrick Brown (Gary Dourdan) specializes in audio/visual analysis, and the rambunctious Sara Sidle (Jorja Fox) specializes in materials and element analysis. Throw in hard-nosed homicide captain Jim Brass (Paul Guifoyle), CSI understudy Greg Sanders (Eric Szmanda), and lab coroner Al Robbins (Robert David Hall) and all the ingredients are present for a show wrought with suspense, drama, and tension. As transients from all walks of life travel to Las Vegas to enjoy the wonders of its adult playground, increased levels of crime accompany them, and the team at CSI is determined to stay a step ahead of the criminal element
The CSI (Season 3) DVD features a number of dramatic episodes including the season premiere "Revenge is Best Served Cold" in which Catherine and Nick investigate an underground street racing league when one of the contestants is found dead at an abandoned airstrip just outside of town. Meanwhile, Grissom and the others are forced to investigate the mysterious death of a high stakes poker player when he drops dead in the middle of a game with three others Other notable episodes from Season 3 include "Recipe for Murder" in which Grissom and Catherine investigate a gruesome murder at a meat packing plant, and "A Night at the Movies" in which the CSI team investigates the murder of a movie-goer who was stabbed to death in mid-film
Below is a list of episodes included on the CSI (Season 3) DVD:
Episode 47 (Revenge is Best Served Cold) Air Date: 09-26-2002
Episode 48 (The Accused is Entitled) Air Date: 10-03-2002
Episode 49 (Let the Seller Beware) Air Date: 10-10-2002
Episode 50 (A Little Murder) Air Date: 10-17-2002
Episode 51 (Abra Cadaver) Air Date: 10-31-2002
Episode 52 (The Execution of Catherine Willows) Air Date: 11-07-2002
Episode 53 (Fight Night) Air Date: 11-14-2002
Episode 54 (Snuff) Air Date: 11-21-2002
Episode 55 (Blood Lust) Air Date: 12-05-2002
Episode 56 (High and Low) Air Date: 12-12-2002
Episode 57 (Recipe for Murder) Air Date: 01-09-2003
Episode 58 (Got Murder?) Air Date: 01-16-2003
Episode 59 (Random Acts of Violence) Air Date: 01-30-2003
Episode 60 (One Hit Wonder) Air Date: 02-06-2003
Episode 61 (Lady's Heather's Box) Air Date: 02-13-2003
Episode 62 (Lucky Strike) Air Date: 02-20-2003
Episode 63 (Crash and Burn) Air Date: 03-13-2003
Episode 64 (Precious Metal) Air Date: 04-03-2003
Episode 65 (A Night at the Movies) Air Date: 04-10-2003
Episode 66 (Last Laugh) Air Date: 04-24-2003
Episode 67 (Forever) Air Date: 05-01-2003
Episode 68 (Play with Fire) Air Date: 05-08-2003
Episode 69 (Inside the Box) Air Date: 05-15-2003
Britt Gillette is author of The DVD Report, a blog where you can find where you can find more reviews of movies and TV series. Source:
http://thedvdreport.blogspot.com/2006/02/csi-season-3-dvd.html.
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